Growing a company
Founders' Notes
You Don’t Just Need a Pretty Brand
What most business owners get wrong about branding—and why a beautiful brand that doesn’t convert isn’t the flex you think it is. ...more
Founders' Notes
June 28, 2025•1 min read
The Real Cost of Doing It All Yourself
A behind-the-scenes look at the shift from solo creative to systems-minded founder—and what it really takes to stop doing it all yourself and build something that lasts. ...more
Founders' Notes
June 28, 2025•2 min read
Why Saddle?
Why the name Saddle? It’s more than branding—it’s a mindset. In this post, we break down the story, symbolism, and strategy behind the name, and why it perfectly reflects how we help businesses scale ... ...more
Founders' Notes
June 28, 2025•1 min read
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