Meet the Founders

We started Saddle because we saw the same problem over and over again: Marketing that looked great, but didn’t actually work. Business owners burning out trying to piece things together. Freelancers with talent, but no strategy. Agencies with strategy, but no follow-through. We knew there had to be a better way. Saddle was built to bridge the gap between high-level thinking and hands-on execution. We’re a system-driven marketing partner for service-based businesses who want to scale without losing sleep (or control).

No more duct-taped content. No more guessing what’s working. Just smart strategy, clean design, and automated systems that drive real growth — without needing a 10-person team to run it. We’re not just another agency. We’re the piece that makes your brand go further, faster, and with way less stress.

WHY SADDLE?

Make you money

Mario Cedillo

If it drives leads, closes deals, or runs while you sleep, Mario built it. He’s Saddle’s engine — designing the automations, funnels, and sales systems that make growth feel inevitable. With a deep background in Sales/Marketing, CRM systems, and lead generation, Mario turns clicks into clients without ever breaking the brand. He's not just the tech guy — he’s the revenue strategist behind the curtain.

Make you seen

Madison Asher

Madison makes sure your brand doesn’t just show up — it stands out. She leads everything visual and verbal at Saddle, from design to content to campaign creative. Her sweet spot? Marrying aesthetics with strategy, so your business doesn’t just look polished — it actually performs. Whether she’s refining your brand voice, designing a site that sells, or crafting content that stops the scroll, Madison brings the creative precision that makes everything click.

make it happen

Kaile Asher

Kaile is Saddle’s backbone. She keeps the operation smooth, the team resourced, and the finances sane. With a mind for systems and a bias for clarity, she manages...everything. While others dream big, Kaile makes sure it actually happens — on time, on budget, and without the burnout.