Founders' Notes

You Don’t Just Need a Pretty Brand

You Don’t Just Need a Pretty Brand

You Don’t Just Need a Pretty BrandMadison Asher

What most business owners get wrong about branding—and why a beautiful brand that doesn’t convert isn’t the flex you think it is.

The Real Cost of Doing It All Yourself

The Real Cost of Doing It All Yourself

The Real Cost of Doing It All YourselfMadison Asher

A behind-the-scenes look at the shift from solo creative to systems-minded founder—and what it really takes to stop doing it all yourself and build something that lasts.

Why Saddle?

Why Saddle?

Why Saddle?Madison Asher

Why the name Saddle? It’s more than branding—it’s a mindset. In this post, we break down the story, symbolism, and strategy behind the name, and why it perfectly reflects how we help businesses scale with structure, clarity, and control.